Specialized consultancy in Consultative Selling.

It's not what we sell,

it's what

we solve

We convert your company into an essential ally for your client success

Free Session 20 Mins

Specialized consultancy in Consultative Selling.

It's not what we sell,

it's what

we solve

We convert your company into an essential ally for your client success

Free Session 20 Mins

We empower your business by developing consultative selling.

Benefits of applying consultative selling in your company.

Long-lasting relationships and customer loyalty:

Strengthen the relationship with customers, increasing their loyalty and long-term retention.

Increase in billing

Increase average ticket and billing through personalized and relevant solutions.

Increase in billing

Increase average ticket and billing through personalized and relevant solutions.

Margin improvement

Optimize profit margins by offering products or services that truly satisfy customer needs.

Margin improvement

Optimize profit margins by offering products or services that truly satisfy customer needs.

New opportunities

Facilitates cross-selling and discovering new business opportunities.

New opportunities

Facilitates cross-selling and discovering new business opportunities.

about us

Specialists in consultative selling

We are experts in Consultative Selling, a sales model that prioritizes the customer and their needs. We focus on understanding and advising empathetically, knowing and understanding their processes, their problems, and their objectives.

our objective

Strategic Analysis of Success Factors

The main objective of this analysis is to understand the 20% of success factors that contribute to 80% of the client's profits.

Once we know that spectrum, we will be able to evaluate how and when our solution can benefit our client.

The main objective of this analysis is to understand the 20% of the success factors that account for 80% of the client's profits.

Once we understand that spectrum, we can evaluate how and when our solution can benefit our client.

about us

Specialists in consultative selling

our objective

Strategic Analysis of Success Factors

The main objective of this analysis is to understand the 20% of success factors that contribute to 80% of the client's profits.

Once we know that spectrum, we will be able to evaluate how and when our solution can benefit our client.

our process

Out Method

Through our three-step approach, we turn challenges into opportunities and tangible results.

SPIN Method

Situation

Problem

Implication

Needs

SPIN Method

Situation

Problem

Implication

Needs

Training

Communication

Troubleshooting

Emotional intelligence

Pitch and Presentations

Consultative selling techniques

Execution

Onboarding the client

Application of solution

Advisory/Consultancy/Follow-up

Deliverables

PIP (Profit Improvement Proposal)

about me

Consultant and entrepreneur

Juan Cruz Falcon

For over 10 years, I have led marketing and sales teams in multinational companies and SMEs across various industries. I started as an intern and marketing analyst at Renault, focusing on advertising and press. In 2012, I joined Hewlett Packard in the marketing and sales area, where I worked on demand generation at the regional level. Subsequently, at GA.MA Italy, I played an integral role as Product Manager, covering everything from brand development and planning to commercial strategy.

Free Session 20 Mins

My entrepreneurial path

In 2018, I founded a technology company for on-demand trade marketing, now operating in Argentina, Uruguay, and Mexico. Entrepreneurial activities provided me with key tools to grow and achieve goals. We were recognized among the 50 most innovative companies in Argentina in 2021 and 2022.

My passion

My passion is to help people and companies develop, especially in sales. To provide my experience in different industries and markets to empower teams with technical tools and emotional intelligence.

Expanding my knowledge

In my development as an entrepreneur and consultant, I specialized in management consulting, entrepreneurship, sales management, problem-solving, and project management at universities in Argentina, Mexico, and the United States.

Free Session 20 Mins

testimonials

What do they say about Lens.

Juan Cruz's training and support for our sales team leads us to better results in our stores. Our salespeople are constantly learning how to sell based on the customer's needs and context when they come looking for our products. In this way, by generating trust, sales in our stores have increased considerably.
Jorge Naser
Urquiza Motos / Mobility and transport solutions
When I contacted Juan Cruz, Jobly had just entered the market, without any sales yet. Today, a few months later, we already have more than 15 clients working and growing with us. He helped us identify the real issues of our potential clients and how to design the solution in such a way that it not only resolves the problem but also achieves growth for our clients.
Luciano Alfonso
Jobly / Staff On Demand
Being close to our clients, getting to know them on a personal level, and understanding them has been and is one of our pillars. Lente complemented us with consultative sales techniques to best communicate how our studio helps our clients achieve their goals, attain what they seek, and convey the identity of their brand.
Victoria Alfieri and Estefanía Tinto
Anthea / Branding Studio
Lente accompanies our team of promoters and sellers. Training and advising them in Consultative Selling. How to approach customers at points of sale, understanding what they are looking for and their needs, and thus achieving a differential from the competition when selling in stores.
Gaston Tenorio
GA.MA Italy / Personal care
Lente has accompanied us over the last 2 years to truly understand the pain points we need to address for our clients. Today, the relationship with them is much closer and more personal, and this generates positive results in the business.
Francisco Laplume
Grosomono / Advertising Agency

Juan Cruz's training and support for our sales team leads us to better results in our stores. Our salespeople are constantly learning how to sell based on the customer's needs and context when they come looking for our products. In this way, by generating trust, sales in our stores have increased considerably.
Jorge Naser
Urquiza Motos / Mobility and transport solutions
When I contacted Juan Cruz, Jobly had just entered the market, without any sales yet. Today, a few months later, we already have more than 15 clients working and growing with us. He helped us identify the real issues of our potential clients and how to design the solution in such a way that it not only resolves the problem but also achieves growth for our clients.
Luciano Alfonso
Jobly / Staff On Demand
Being close to our clients, getting to know them on a personal level, and understanding them has been and is one of our pillars. Lente complemented us with consultative sales techniques to best communicate how our studio helps our clients achieve their goals, attain what they seek, and convey the identity of their brand.
Victoria Alfieri and Estefanía Tinto
Anthea / Branding Studio
Lente accompanies our team of promoters and sellers. Training and advising them in Consultative Selling. How to approach customers at points of sale, understanding what they are looking for and their needs, and thus achieving a differential from the competition when selling in stores.
Gaston Tenorio
GA.MA Italy / Personal care
Lente has accompanied us over the last 2 years to truly understand the pain points we need to address for our clients. Today, the relationship with them is much closer and more personal, and this generates positive results in the business.
Francisco Laplume
Grosomono / Advertising Agency

Juan Cruz's training and support for our sales team leads us to better results in our stores. Our salespeople are constantly learning how to sell based on the customer's needs and context when they come looking for our products. In this way, by generating trust, sales in our stores have increased considerably.
Jorge Naser
Urquiza Motos / Mobility and transport solutions
Lente accompanies our team of promoters and sellers. Training and advising them in Consultative Selling. How to approach customers at points of sale, understanding what they are looking for and their needs, and thus achieving a differential from the competition when selling in stores.
Gaston Tenorio
GA.MA Italy / Personal care
When I contacted Juan Cruz, Jobly had just entered the market, without any sales yet. Today, a few months later, we already have more than 15 clients working and growing with us. He helped us identify the real issues of our potential clients and how to design the solution in such a way that it not only resolves the problem but also achieves growth for our clients.
Luciano Alfonso
Jobly / Staff On Demand
Being close to our clients, getting to know them as personally as possible has been and is one of our pillars. Lente complemented us with consultative selling techniques to convey in the best way how our studio helps our clients achieve their goals, attain what they seek, and communicate their brand identity.
Victoria Alfieri
Anthea / Brand design studio
Lente has accompanied us for the last 2 years to truly understand the pain points we need to resolve for our clients. Today, our relationship with them is much closer and more personal, and this generates positive results in the business.
Francisco Laplume
Grosomono / Advertising Agency

We are here to help you achieve your goals.